Where the Ball Lands
Carry centre and the spread around it, with the outliers marked and excluded rather than quietly averaged in.
Carry centre and the spread around it, with the outliers marked and excluded rather than quietly averaged in.
Strike location mapped across the face, which explains most of what a launch figure alone leaves unexplained.
Recorded on the sheet as a curiosity and used for nothing. A number you hit once is not a number you can plan a hole around.
Ask a player what they carry with a driver and you will usually be told their best. Ask where their tee shots finish and you get a much wider, much more honest answer, generally delivered with a shrug.
The gap between those two answers is what a driver session is actually for. We are not looking for the specification that produces your single biggest number, because you will not reproduce it and building around it puts every hazard in the wrong place. We are looking for the specification that narrows the window, and then for whether that narrower window sits somewhere the courses you play will reward.
Sometimes those two aims pull against each other. A slightly shorter, considerably tighter driver is the right answer for most players over most valley layouts, where the trouble is lateral rather than long. We will say so, and we will show you the spread figures that led us there rather than asking you to take it on faith.
Thin, warm valley air flatters a driver more than any other club in the bag, because a driver spends longer in the air than anything else and therefore accumulates more of the advantage. Players fitted here routinely record carries they cannot reproduce anywhere else in the country.
That is not a problem so long as it is written down. Your sheet reports the valley figure and, beside it, an estimate for the cooler and denser air you will meet if you take the club somewhere else. A driver specification chosen purely on valley numbers has a habit of turning out to be a touch too low-launching once it leaves the desert.
Tested before head selection, because length changes where you strike the face and strike location changes everything downstream.
Mass first, bend behaviour second. Narrowed by your baseline readings rather than by what you have played before.
Chosen to place the flight where the shaft has already put it, not to rescue a shaft that was the wrong choice.
Movable weight and grip mass, the finishing adjustments, tested cold in a confirmation block after a short break.
A great many drivers sold off a shelf are longer than their owner can consistently strike. Half an inch off the butt is frequently worth more than any head on the rack, and it is the cheapest change available.
Illustrative figures from a session last spring, printed with the client's permission. Names and any identifying detail removed; the numbers are as recorded.
| Configuration | Carry centre, valley | Spread | Travel estimate | Shots kept |
|---|---|---|---|---|
| As it arrived, 45.75 in | 246 yd | 41 yd | 232 yd | 14 of 18 |
| Same head, 45.0 in | 243 yd | 26 yd | 229 yd | 16 of 18 |
| 45.0 in, heavier shaft | 241 yd | 19 yd | 227 yd | 17 of 18 |
| Above, loft raised one step | 244 yd | 18 yd | 231 yd | 17 of 18 |
| Confirmation block, cold | 242 yd | 21 yd | 229 yd | 11 of 12 |
The specification that won carries four yards less than the driver he walked in with, and more than halves the spread. Over eighteen holes that is a meaningfully different golf ball to find.
Note also the shots-kept column. The club as it arrived produced four strikes outside his own pattern in eighteen swings; the final specification produced one. That column is frequently the most persuasive thing on the page, and it is not a number most fittings report at all.
It did not conclude that his old driver was bad. The head was fine and stayed. What changed was the length, the shaft mass and one loft step, all of which were bench work on components costing rather less than a new club.
Roughly a third of driver sessions here end with the original head being kept. That is not us being contrary; it is what happens when length and shaft are tested before head selection rather than after it.
We will tell you all three of those on the phone if they apply, before you have paid anything.
Equipment cannot make an inconsistent strike consistent. It can make the consequences of an inconsistent strike less severe, which is a genuine and worthwhile thing, but it is a different claim and we try to be careful about which one we are making.
If your strike pattern covers most of the face, the readings will scatter and the session will conclude less than you hoped. We would rather tell you that on the phone than take your money and produce a specification that the data does not really support.
The other honest limit is expectation. Almost nobody gains twenty yards from a driver fitting. A tighter window, a slightly better launch condition, and a club you are willing to pull on the eighteenth tee is the realistic outcome, and it is worth more over a season than the twenty yards would be.
Driver is the club where ball choice moves the numbers furthest. If you play a particular model, bring a sleeve and we will record against it. If you have never thought about it, the session will give you a reason to.
The full sequenceNo deposit. Ring the desk first if you would rather be told this is not the session you need.